Applying the ‘Write Short’ Concept in a University Degree Assessment Strategy

Keywords: elastic essays, academic writing, student writing, re-genring, genre, brevity

Abstract

It is a remark credited to several great writers: the admission, ‘I didn’t have time to write you a short letter, so I wrote you this long one instead’. Spilling your guts is easy; being concise takes time. Short is harder; content-rich, succinct writing requires supreme skill and considered application. This short paper argues the case that small is beautiful when we think about setting university assignment word counts.

Author Biography

Justin O'Brien, Royal Holloway, University of London

Senior Lecturer teaching focussed, Strategy and Marketing

School of Management

Published
2018-11-30